What Services Does an E-Commerce SEO Company Offer?

Though search engine optimization can offer tremendous ROI in e-commerce marketing, business website owners are still not exploited to an optimum extent. Several online shops rely heavily on paid ads and social media but tend to ignore E-commerce SEO. But, did you know, E-commerce SEO, once achieved, offers you an autopilot mode where you can make superb earnings without having to spend as much as you need to do in e-commerce social media campaigns and PPC.

E-commerce SEO offers you recurring free traffic. A top e-commerce company will provide you with the apt services for E-commerce SEO, including:

E-commerce SEO Keyword Research

This is the primary task in e-commerce SEO. Finding keywords that are easy to rank for and those having a decent search volume and reasonable conversion rates is essential. The best E-commerce SEO companies will carry out keyword searches keeping buyer intent in mind. Buyer intent generally correlates with the average cost per click as displayed on SEO tools like Ahrefs or Google keyword planner. The higher the CPC, the higher the buyer intent. E-commerce companies utilize the best ways to find the right keywords. For example, you can find find the right keywords through competitor keyword search, Ahrefs, Amazon. Analysis of competitor Adword bids, competitor PPC analysis also helps a lot.

The e-commerce SEO company will check the quality of experience your web pages offer to the users. This analysis involves checking the BAD site architecture analysis. A good website structure allows for link juice flow in the proper manner. Internal linking done right will have a tremendous positive impact on the visibility of your product pages.

Formation of On-Page and Off-Page SEO Strategy

On-page SEO strategy involves focusing on e-commerce category pages, e-commerce product pages, and SEO for blog content. The SEO team will optimize the URL, the H1 title tags, the body content, image alt text, metadata, description tag, product category page content. Apart from this, optimization of the content for LSI (latent search index words) is necessary. Similarly, there is a need to form a sound off-page SEO strategy for link building that enhances brand reputation or sales.

E-commerce Technical Site Audits

Time to time monitoring of e-commerce website performance is necessary. Therefore, an e-commerce SEO company will monitor your website for parameters like site speed, mobile friendliness, user experience, broken links, and redirects. It involves using the best SEO analysis tools and Google Search Console, search traffic analysis, analysis of crawl report, ensuring the absence of inter-page competition (cannibalization), removal of duplicate or thin content, and more.

Other Aspects

Apart from this, local SEO tactics, linking building from high authority websites using proven and best techniques are essential aspects of e-commerce SEO services. In the end, ranking in top search results is all about offering the visitors the best page user experience. 

Constant analysis of search ranking using Ahrefs and including E-commerce case studies plays a vital role in a successful E-commerce SEO strategy.

You can learn more about E-commerce SEO by reaching out to the marketing experts at Visibility Gurus.